The fastest and most secure way to protect the watches you love.
We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.
In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.
Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.
If you suffer a covered loss, there's no deductible and no gimmicks. Ever.
Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).
The fastest and most secure way to protect the watches you love.
We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.
In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.
Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.
If you suffer a covered loss, there's no deductible and no gimmicks. Ever.
Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).
The fastest and most secure way to protect the watches you love.
We've minimized the paperwork and maximized protection, so you can stop worrying about your watches and focus on enjoying them.
In most cases, you'll get a personalized quote in seconds and your policy kicks in immediately.
Wherever you are on planet Earth, your watches are protected. Rest easy and travel safely.
If you suffer a covered loss, there's no deductible and no gimmicks. Ever.
Each of your watches is covered up to 150% of the insured value (up to the total value of the policy).
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The one rule is, there are no rules.
In early high school, I got caught lighting fireworks off on school grounds. This was during the era of zero-tolerance policies in the early 2000s and the administration didn't take kindly to my little stunt, and neither did the local police. They even tried to scare me straight by suggesting they might charge me, a 15-year-old, with arson. I had to take a trip down to the local precinct for what amounted to a slap on the wrist.
The way I saw it, a big, open school parking lot was the safest place around to shoot off bottle rockets, as there are very few open spaces in densely populated Northern New Jersey. Of course, they didn't see it that way. In hindsight, it was a stupid thing to do. But something strange happened in the aftermath of it all.
It felt kind of good to do something a little irreverent and bad. Not truly bad (or at least I thought) but just outside of the confines of good behavior.
Later on in life during a security clearance process, I was asked if I'd ever been arrested. I confidently answered "no," completely forgetting about that one time teenage me got caught up with Johnny Law. That little incident didn't escape Uncle Sam, even though I was a minor. I guess it's true what they say about these things following you.
I bring this anecdote up not to relive my teenage glory days, but because I think I've managed to re-capture the same sort of excitement from being bad. Except this time it's well within the confines of the law. So what did I do? Well, I'll admit it: I've been having a ton of fun wearing this plastic quartz Hublot. I just absolutely love it.
It's ironic that I even feel this way because I truly believe that there are no rules when it comes to watch enthusiasm. Do whatever you want on your path to horological happiness, as long as it doesn't harm others. With that being said, we've certainly created a culture where there are known watch-related faux pas, and sometimes Hublot ownership gets lumped in there. Just ask Ed Sheeran or Lung Lung Thun.
But I simply don't care what anyone thinks about it. I'm enamored with this particular watch. It's a plastic-cased Hublot Classic Fusion with a quartz movement inside that says "Not For Sale" on the dial. It's given out to Hublot owners when they bring in their watch for servicing, kind of like a loaner car. It isn't a model you can buy, and you have to turn it back in when your watch comes back from servicing. While I don't own a Hublot, I almost want to just so I can get it serviced and get to wear this watch. I asked Hublot to borrow this one to wear around after seeing it a few years ago and thinking it was outrageously cool.
C'mon. Not For Sale on the dial? A plastic case? A quartz movement? I'd actually argue that the deeper down the horological rabbit hole you are, the more this would make sense as a true watch enthusiast's watch. It's cool because it's unlike anything else Hublot does. I think I love it for the same reasons that people are going nuts over a plastic quartz Speedmaster MoonSwatch – it's a detuned version of the real thing.
I'm also drawn to the irreverence of it all. Part of writing about watches is also writing (and thinking) about watches that you sometimes don't particularly love. I've tried to fall for a variety of hype watches before and I just can't get there. But I also have to stay in the loop, so I stay abreast of all the latest news on the stainless steel integrated sports watches, nonetheless.
I once tried on the most expensive watch ever sold. It did nothing for me. Now this Hublot, on the other hand, I get stoked when I throw it on. I feel like a teenager again, with a devil-may-care attitude towards authority and a bad-ass blacked-out watch on my wrist. The Not For Sale text is what does it for me. You literally can't buy this watch. You can at least go into any number of high-horology boutiques and walk out with a watch – it might not be the one you want, but you can get one. Try getting this plastic quartz Hublot. You can't. And that's what I love about it. The rarity factor and the lack of pretense that comes from the bare bones plastic-and-quartz formula.
I've been wearing this watch a ton. It's a great reminder that we're not saving lives here. We're engaging with our horological hobby and it should be fun, no matter what. This Hublot reminds me to ignore all the made-up constructs we impose on each other and do my own thing instead. Just remember, there are no rules. Find your path to horological happiness and follow it.
While we don't sell any new Hublot models (and technically you can't buy this watch, anyway), the HODINKEE Shop does have a selection of Hublot models in our pre-owned inventory.
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Enter the World of Hodinkee
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Enter the World of Hodinkee
All the watches you need to know about, delivered to your inbox daily.